The number 1 marketplace in Germany and worldwide presupposes a great deal of competition, especially since Amazon itself acts as a retailer. Customers benefit most from this strategy because they have the opportunity to choose products at the best price from the range on offer.
In the meantime, the online marketplace is represented in 14 countries. In Germany, Amazon was the American company with the highest turnover in 2020 with a turnover of 29.5 billion euros. This year, Amazon is hiring 5000 new employees in Germany for shipping, marketing, finance.
As a merchant, you can drive your success through excellent Amazon infrastructure. Creating your own seller account is relatively easy. The basic monthly fee for sellers is 39 euros. In addition, there are sales fees of between 8 and 15 percent, depending on the product category. Amazon will take over your advertising campaign or can provide you with the necessary tools.