Product Images

for

Onlineshop

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Product photography

In e-commerce, the gallery image is often the first visual contact a customer has with a product. It serves not only to present the product, but also to build trust.

A sharp, high-resolution gallery image can highlight details, emphasise product quality and provide an authentic shopping experience for the buyer.

Product Infographics for Shop and marketplace

Your product is full of special features that are difficult to capture in a picture? Infographic images offer the solution here. In our sample, in addition to the overall view, there are also three detailed views that highlight the outstanding features. Discreet icons highlight further plus points and also integrate the dimensions. Just one look at this image provides your customer with all the important information about the product.

Three steps to success

01

Order infographic images

Boost your online presence with our customised product sliders. Ideal for Amazon A+, rich content and online shops, they provide an interactive shopping experience, highlight your products and encourage higher conversion rates.

02

Create Rich Content

Integrate the sliders into product descriptions, create promotional texts with AI Tool or order the product texts in the shop.
Rich Content description is ready and can be imported into your shop, ebay and other online marketplaces.

03

Import

Import the description with product images and product infographics. Get the rich content description ready for each sales channel. Integrate the description into online shops, online marketplaces, A+ content and other sales channels.

Product images

Product images are essential in online retail. They offer the customer a visual impression of the product and significantly influence the purchase decision.

In online retailing, people buy “with their eyes”. Product images are the first thing a potential customer uses to judge the goods: He cannot touch it, try it on, smell it, but only look at it from the pictures. However, product photos mean much more than just a shop window. They are an important element in the entire buying process, because:

Product images have a direct influence on the sale. According to current surveys, the visual presentation of an item is a decisive purchase criterion for 93% of online shoppers. High-quality and non-trivial visuals contribute to the customer choosing your goods from a list of similar products.
Before buying, it is important to get an idea of all the parameters of the item: colour, size, texture, etc.
Product photos can convey the functionality of goods better than text descriptions. When the customer sees the product in use, he can “try it on” faster and more accurately and make a purchase decision in his favour.
Good product images are an indicator of a retailer’s image. Poor photo material can reduce trust and brand loyalty.

Well-prepared product photos increase the value of an item in the eyes of the consumer, can influence his or her purchase decision and increase the customer’s loyalty towards competitors.

Correct lighting: Test different light positions. A darkened room with photo lamps is ideal. This will give you constant light. When choosing the number of light sources, you should be guided by the size of the room.
Product position: Also check the different viewing angles. Test different possibilities. Not only the viewing angle is important, but also the correct position. This way you can later also shoot other products from this good position.
Equipment: Modern technology makes it possible to buy an inexpensive camera, even if it is not a professional camera, and use it to take quite high-quality photos for products. It is important to understand the technical settings and to be able to operate the camera properly. For saleable product pictures, a suitable background (e.g. a white canvas), a tripod and some photo lamps are also important.

There are other factors to consider when creating visual content. However, they must always be oriented towards the article itself. The focus should always be on the product itself, not on the model, décor, etc.

High-quality product images are an important sales tool. If you want to take advantage of its benefits without having to deal with its creation, use our service.

When creating product images in e-commerce, it is important to be familiar with the rules of the respective marketplace and specifics when selling different categories of goods.

Requirements for product photos may differ depending on the online trading platform, but there are also general rules:

The marketplaces do not accept amateur pictures of poor quality, with poor colour rendering, rough editing, poor lighting, etc.
On the marketplaces, the appearance of the item in the product pictures is important: no dirt, dust, scratches, reflections, wrong angle and bad light.
Special requirements are placed on the backgrounds of the product photos, as they make up the visual clarity of the website.
Marketplaces are committed to uniform rules for fair competition. Therefore, it is not acceptable to promote product images through pretentious signatures such as “best”, “number 1 in the world”, “top”, etc.
Marketplaces ensure that goods in the photo match the name and description exactly. It is not possible to take product images of one item and extend them to similar goods that differ in colour, quantity, size, etc.

Competition in e-commerce is fierce. Product photos in your online shop or on a marketplace are essential for increasing sales. The visuals you create to present your goods help increase sales. That’s why they have to be perfect. And perfect product images mean strong-selling product images.
However, creating high-quality content requires certain knowledge and time. If you want to use all the advantages of such an important sales tool as product photos and at the same time avoid possible challenges in creating them, use our service.
What else should you pay attention to so that your goods look strong and competitive with the help of product images?
When creating product photos, it is first and foremost important that you are guided by the concept. This will give your visuals a consistent and distinctive design that also reflects the overall style of your shop or brand. Research on the internet, advice from colleagues, friends and opinions from customers can help you decide on the overall concept of your product images.
Our tips for creating perfect product photos are:

Equipment: Modern technology makes it possible to buy an inexpensive camera, even if it is not a professional camera, and use it to take quite high-quality product pictures for your offer. It is important to understand the technical settings and to be able to operate the camera properly. For saleable product photos, a suitable background (e.g. a white canvas), a tripod and some photo lamps are also important.
Proper lighting: Test different lighting positions. A darkened room with photo lamps is ideal. This will give you constant light. When choosing the number of light sources, orientate yourself on the size of the room.
Product position: Also check the different viewing angles. Test different possibilities. For good product photos, not only the viewing angle is important, but also the right position.
When taking product pictures, the focus should always be on the item itself, not on the model, décor, etc.

Like any other online platform, eBay has certain requirements regarding the parameters and scope of the product images you can upload:

Each of your eBay listings must contain at least 1 photo. But the more high-quality product photos you upload, the more complete your item’s image will be to potential customers. eBay allows you to post up to 12 product images for free. If you don’t have the opportunity to take product photos yourself, you can search the internet for suitable visual content. When doing so, be sure to respect copyrights. Also avoid using stock images for second-hand goods. Customers want to see real product photos, not a perfect picture of them.
The minimum size prescribed by eBay for product images is at least 500 pixels on the long side. However, to optimise the photo for different screen sizes, try to keep the size of the image at 1600 pixels on the long side. The size of product photos should not exceed 7 MB. The larger product images are, the longer they take to upload.
Do not place any text, logo or additional images on the product photos. Picture frames are also not allowed. You can add a watermark to your product images with an opacity of 50 per cent as long as it does not take up more than five per cent of the total display area. Use a heading, a subheading and a text field to describe the product.

Also, don’t forget about customers shopping via their mobile devices. Smartphones may not display product images in your listing correctly during normal downloading. To avoid this, eBay offers a dedicated option for saving product photos. This allows you to automatically set up your product images for correct display on mobile devices.

To ensure that your product descriptions have a consistent style and do not take up too much time, use offer templates for different product groups. For example, if the technical data is important when selecting equipment, it must be placed as high up in the description as possible.

The benefits of quotation templates include:

Ability to better structure product information;
Ability to present product details in an easy and understandable way for your potential customers.

This helps to make your product descriptions saleable.

When designing your offer template, you can consciously influence the user experience. For example, by placing the relevant benefits of your product and important information prominently in the product description and highlighting them graphically in some way, you will attract the attention of potential customers.

Visual perception is very important for the purchase decision. Therefore, an informative component in the product description in the form of text alone is not enough. It is important to show the product as realistically as possible and from all angles.
High-quality product images can complement and enhance the text description in the offer templates. Various product illustrations in the offer template also help to bring the product closer to the customer. The goods become more tangible for the user.

If you want to target potential customers with such an effective marketing tool as attractive and structured offer templates, but you lack certain resources, use our service. With it, you can create sales-promoting offer templates that consist of both high-quality product descriptions and product photos. It is also possible to order visual content separately from the product text.

The better and higher quality you present your goods, the greater the chances of increasing demand. In product images, your item should look aesthetically pleasing and show itself from its best side.

Therefore, it is not enough to simply “snap” a product. The product photos must be of the highest possible quality.

When creating visual content for your merchandise you can:

Order quality images from professionals
Take product photos yourself.

In any case, quality product images require resources, both time and financial.

If you decide to create product photos yourself without calling in a photo studio or professionals, be prepared with what you need:

equipment: a camera as well as a tripod that will allow you to take photos without shaking.
a suitable background and lighting. Sometimes you need to buy an additional flash lamp if the ambient light is not sufficient.
photo editing software and knowledge of how to use it.

When you hire experienced photographers to create your product images, you not only get high-quality results, but also the benefit of saving time and money on equipment. Visual content creation professionals choose proper angles and create product photos taking into account the laws of composition.
The services of experienced photographers have their price, which depends on a number of factors:

Experience of the photographer and his/her ambition in terms of cost;
Amount of work, including the number of elements and product photos in general, the need for image post-processing and other parameters;
Shooting location and the likely equipment you may need to achieve a particular result;
other individual parameters.

The schedule also depends largely on the above factors.