eBay Optimisation

Like Amazon, the second largest marketplace in Germany also originates from the USA. In Germany alone, eBay has 16.5 million active buyers.

It is noticeable that not only new products are sold on eBay, but also second-hand goods or B-goods. As a trader, you can also choose between a fixed price or selling by auction, which distinguishes online trading on eBay from the other platforms.

Unlike Amazon, eBay offers its traders worldwide product sales. This is especially appreciated by commercial sellers.

When you want to set up your seller account, you can choose from three different shop variants:

The Basic Shop is best for beginners with a small sales volume. For 39.95 euros, you can post a maximum of 400 fixed-price offers and 40 auctions per month without a listing fee.

If you decide to use eBay for the long term and want to expand your business further, you can purchase the Top Shop subscription. The Top Shop allows you to post up to 2,500 fixed price listings per month. The fee is 79.95€.

For professional traders with high sales volumes, the Premium Shop is the optimal variant for trading on eBay. The monthly fixed costs are 299.95€. In return, you can sell an unlimited number of items and post 250 auctions without additional fees.

As with Amazon, an additional sales commission of between 5% and 12% is charged for each product sold.

Unlike Amazon, eBay does not offer a shipping option. Therefore, you must ensure that orders are completed and shipped to the customer. You can take care of this yourself or hire a third party to do it for you. The latter, however, requires additional costs.

Product pages on eBay

SEO Content pages from 99€.


  • SEO Title
  • Landing pages for Products with text and Images