OTTO Marketplace optimisation

For well-known e-commerce retailers, OTTO is an attractive additional sales channel with not as much competitive pressure as on other platforms.

The expansion of the marketplace has been progressing at a very fast pace since 2020. Now the online platform has two million visitors daily. Potential customers are both “traditional customers” from the catalogues and customers of OTTO’s subcontractors.

With external brands and its own products, OTTO offers a very large product range. At the same time, the competition is less pronounced. Currently, the marketplace has around 400 sellers. It is therefore relatively easy to stand out with your products.

The fee consists of a monthly basic fee of 39.90 euros and a standard market commission of between 7 and 15 % as soon as you have sold an item. The commissions are differentiated differently depending on the product range. OTTO retailers must meet certain requirements to be allowed to sell on the platform. For example, the retailer’s registered office must be in Germany, the goods must be shipped from a German warehouse and a German-speaking customer service must be offered.

OTTO Marketplace optimisation

Products Optimisation at Kaufland.de

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