Product descriptions for your onlineshop

Professional product descriptions are one of the most important sales tools in an online shop.

A sales-boosting product description should not only provide information about the characteristics and functions of the product, but also answer the main questions of the customer as completely as possible, explain the added value and create sales incentives. A well-formulated product description contains relevant keywords that increase your target group and bring customers to your website.

Benefits of product descriptions

Online consultant

In a stationary store, the seller helps the customer choose the right product, describes its advantages and offers related products. In online shops, this role is taken on by a thorough product description, which is intended to answer all customer questions and help with the purchase decision.

Visibility on the web

With quality content on the website, your online store will rank higher in search engines than your competitors. If there is no content in your online shop, Google has fewer clues to classify your product page and direct visitors to the website.

Increase in sales

For online shops with a wide range of products, meaningful and honest product descriptions become a sales engine. By conveying all the important product characteristics and leaving no questions about the product unanswered, you can also significantly reduce the return rate.

What should you pay attention to when creating a product description?

An effective product description should contain all the important information, namely:

  • Convey the basic information about the product. These are color, dimensions, material etc.
  • Explain what sets the product apart from others, what user problem it can solve, what benefits it offers.
  • Respond to typical user questions about size, guarantee, refund policy.

Besides, the text should be designed in such a way that visitors perceive essential information better.

The length of your product description should be adapted to the specific product. It is often the case that a good product text should be short and concise – around 200-300 words. For some products the description can be much longer. Especially with more expensive products, potential customers prefer to be informed about all the details, so in this case you should provide the reader with as much useful content as possible.

Since e-commerce today is not just limited to an online shop, but takes place via many sales platforms such as Amazon, Otto, Kaufland, iKOOF or eBay, several unique product descriptions are usually required for a product.

If you want to fill up your online shop with good content, but the text writing seems too complicated for you, you can benefit from our experience and entrust our team with it.

How do we create product descriptions?

  • We get familiar with the subject, evaluate the expectations of the target group and analyze the offers of the competitors.
  • …describe all characteristics the client might be interested in and focus on the advantages and customer  benefits.
  • …consider numbers, facts, statistics. We convince the customer and refute possible objections.
  • …determine relevant keywords and integrate them seamlessly into the product descriptions.
  • …design the text for better readability.