Product Landing page for eBay or onlineshop
Many online traders have been actively using landing pages for years. Such pages have proven to be an effective and quick marketing tool for trading on marketplaces. Landing pages increase the effectiveness of advertising and are one of the most productive ways to attract customers.
What is a landing page?
A landing page is a one-page website that prompts the user to take an action, e.g. to buy a product or book a certain service. Special buttons are used for this purpose: “Start”, “Subscribe”, “Buy”, etc.
A landing page reliably captures the user’s attention and holds it until the purchase or registration. Such pages have their own menu, design, domain or sub-domain of the main resource.
Customers can get to a landing page through newsletters, online advertising, social networks or search results on Google.
Landing pages are a tool to attract potential customers and reach the right target group. You can use a landing page to get an idea of the effectiveness of your marketing strategy.
An ordinary website and a landing page: What’s the difference?A landing page looks almost exactly like any other website. But it works a little differently.
You create a landing page to promote the sale of a product or service. The main purpose of such a page is to attract potential customers and get them to take a certain action right away: sign up for a newsletter, leave your phone number or other contact details, or buy a product. Landing pages serve to convert visitors into buyers or prospects here and now. Immediately. That’s why the content of a landing page is different from that of a full-fledged online shop.
An ordinary website is multifunctional. It can contain an “about us” page, a gallery, an online shop and much more.
At the same time, a landing page contains only the most important information that leads the user to your destination. The structure of a landing page looks different. There are no additional links that could lead the visitor away from the call to action.
So a user who lands on a landing page can either close the page or engage. Because of the narrow focus of such a page, it is extremely effective in increasing conversion rates and reducing the cost of acquiring leads and sales.