Workflow: SEO Keyword Generation for Product Data (AI-powered)

1. User Benefits

This workflow automatically generates highly relevant SEO keywords for every product – optimized for marketplaces, online shops, and organic search. The AI identifies search intent, competition, and keyword potential and delivers an optimal keyword base for titles, bulletpoints, descriptions, and attributes.

• Higher visibility in marketplace search and Google
• Improved relevance scores on eBay, Amazon, Kaufland, and others
• Consistent keyword quality across the entire catalog
• No manual keyword research (competition, trends, search patterns)
• Reduced risk of keyword stuffing or irrelevant terms

Strong keyword sets are the main ranking lever – without them, all other texts underperform.

2. How the Workflow Works

2.1 Product Identification

The workflow first analyzes the existing product data:

• Title, attributes, and existing descriptions
• Product images
• Category, product type, and target audience

If information is incomplete, the AI derives candidate keywords from image analysis, category logic, or related products.

2.2 Competitor & Marketplace Analysis (optional)

Optionally, the workflow performs a lightweight competitor analysis:

• Scan of top listings in the same category
• Extraction of typical search terms and product phrases
• Identification of unique keywords for differentiation
• Filtering out misleading or off-topic keywords

2.3 Keyword Generation

The AI then generates a structured keyword set for each product:

• Main keywords: primary search terms for titles
• Secondary keywords: supporting terms for descriptions and attributes
• Long-tail phrases: high-intent, lower-competition search queries
• Synonyms & variants: alternative spellings, material/size variants

Marketplace-specific logic is applied for each output:

• eBay: keyword weighting and title structure
• Amazon: relevance to A9 ranking logic and buyer intent
• Kaufland / OTTO: category and attribute conventions
• Online shops: SEO-focused keyword structure for on-page content

2.4 Filtering & Validation

All generated keywords are automatically validated:

• Removal of forbidden or protected terms (trademarks, claims, certifications)
• Relevance and intent check (no “clickbait” or misleading phrases)
• Deduplication and noise reduction
• Scoring of each keyword on a 1–100 scale (priority score)

2.5 Export to Feed / API

The final keyword sets are exported in a structured format:

• Prioritized keyword list per product
• Optional separate keyword pools per marketplace
• Direct write-back to product feeds or via API

Any changes in product data (title, attributes, category) can trigger an automatic recalculation of the keyword sets.

3. Time Savings for the User

Typical manual SEO research per product:

• Base keyword research: approx. 3–6 minutes
• Competitor check: approx. 5–10 minutes
• Selection & validation: approx. 2–3 minutes

Total: 10–15 minutes per product

With this workflow:

• Effort per product: 0–1 minute (optional review only)

Typical weekly time savings:

• 50 products/week → approx. 8–12 hours saved
• 200 products/week → approx. 30–40 hours saved
• 300+ products/week → 50+ hours saved

The most expensive step in the listing process — SEO keyword research — is effectively automated while maintaining high quality and consistency.