Marketplace number 1 in Germany and worldwide, which also implies a lot of competition, especially since Amazon itself functions as a retailer. However, customers benefit from this strategy because they have the opportunity to select products at the best price from the range on offer.
The online marketplace is now represented in 14 countries. In Germany, Amazon was the American company with the highest turnover in 2020 with a turnover of 29.5 billion euros. This year, Amazon is hiring 5,000 new employees in Germany who will take care of the shipping centres, marketing, finance.
As a trader, you can generate your personal success by adhering to a few points – Amazon offers
excellent infrastructure for this.
Creating your own seller account is relatively easy. The basic monthly fee for sellers is 39 euros. In addition, there are sales fees of between 8 and 15 per cent, depending on the product category. Amazon can take over your advertising campaign or provide you with all the necessary tools. With the so-called Enhanced Brand Content, you can, for example, design your product detail pages in a variety of ways
and insert additional content such as product texts and high-quality images. Approval from Amazon takes 24-48 hours. The advantage of this function is mainly that EBC product descriptions positively influence the conversion rate, i.e. the conversion of visitors to your website into potential customers. According to Amazon, you can increase sales by up to 10 % with this tool.
In the Corona crisis, Amazon was able to accommodate its operators accommodatingly by waiving the fees due for inventory. This applies to the marketplaces in the US, UK, Germany, France, Italy, Spain and Poland.
Traders on Amazon have to meet high standards of quality and customer service. Increasing customer dissatisfaction and negative reviews can lead to the discontinuation of the seller’s activities on the Amazon website.