There are now whole business projects on the internet selling vouchers at a discount. Marketing is even considering a separate area for online sales. In 2008, the first major discount coupon website, Groupon, opened in America.
Groupon is a promotions and discounts website that offers printed or electronic vouchers with daily discounts from local businesses.
The company now offers a wide range of different services to individuals and large organisations related to buying, selling, travel and other services. The company’s offers are posted online for up to six months. Groupon also has a Deals of the Day page that is updated every 24 hours with new, limited-time offers.
Groupon is a service that allows you to save money with virtual vouchers. Just like a physical voucher, you can get up to 70% off everything from food and retail to travel and services with Groupon. If you are near a shop where you can save money with Groupon, the app will let you know about the offer so you can get a virtual voucher before you shop.
The website enables entrepreneurs from all markets to set up online shops and publish their daily offers on the website. Groupon’s work can be understood as an intermediary that can make money from the various connections between customers and businesses.
Groupon also helps sellers with editorial, customer service, logistics, merchandising, etc.
This online platform works because it offers enticing options to its motivated group of customers.
Groupon does not charge a fee for posting vouchers on the website, but only when a sale is made. In most cases, this fee is a percentage of the revenue generated by sales on Groupon. Groupon does not charge an upfront fee. This means that if no one buys your Groupon, you pay nothing. Instead, Groupon receives a commission on your revenue, which is about 50% of the total amount.
Groupon should be seen as a marketing strategy that benefits everyone involved. The customers get discounted prices and save money when buying an item or service. The seller has a good and profitable channel for advertising and subsequently new customers, which increases their numbers. Groupon itself receives money from the buyers and gives part of the money to the seller of the service or product with which the promotion is carried out. The difference is retained as profit. Groupon has managed to gain a foothold in the world of online platforms where users can discover certain items at a reduced price. The service is also popular for its ease of use.